FRESHN

During my fieldwork experience I had the opportunity to work with two other Hobart and William Smith Students on a business plan. Our creative business idea was FRESHN a mobile juice truck that would provide healthy drink options and a charging station at festivals and large concerts across the United States. We spent nine weeks working with other students, local business professionals, coaches, and other people. We interviewed over one hundred people for customer discovery, and I learned what it really meant to be a leader when working with others on a big project. The fieldwork really made me recognize how important it is to understand leadership.